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„Beauty brands need constant loving
care and commitment to succeed! ”

The Cosmetic Affiliate

We offer qualitative analyses and comprehensive advice for successful market entry, active brand management, selective distribution and customer service, as well as the development and execution of individual trade marketing and communication concepts.

About TCA

Founded in Munich in 2014 by Sonja Niklas, TCA is a company specialising in the successful market launch and marketing of national and international beauty brands.

Our passion focuses on the successful development of individual brands.

Working closely with the brand and retailers, we draw up a results-oriented business plan for both partners, either as an overall concept or as a partial solution for specific areas.

Who We Are

Sonja Niklas, Managing Partner and Founder of TCA

Over 25 years’ experience working with premium and prestige brands in the international cosmetics industry. These include Estée Lauder, Aramis & Prescriptives, Gucci Perfume, Anna Sui Perfume and Decorative Cosmetics, Jil Sander & Davidoff Fragrances, Ahava Cosmetics, and Kosé.
Long-standing career in building and extending new markets in the cosmetics industry and has been a successful manager in establishing and leading new businesses in Germany and international for premium and niche cosmetic products.
She actively networks with industry associations, partnerships and decision-makers.

Marco Slavulj, Niche Fragrance & Skin Care Expert

Marco is an experienced veteran of the cosmetics industry who has spent many years successfully selling niche and premium fragrance, skincare, and colour cosmetics brands in the D-A-CH region. Marco has excellent contacts with trade partners and decision-makers at chain stores and independent perfumeries throughout the region.
Beyond his expertise in the D-A-CH cosmetic markets, he has a proven track record of successfully launching prestige fragrances in Croatia, Slovenia, Bosnia, and Serbia, including Clive Christian UK, Miller Harris, Carthusia, and Bond No. 9.

What We Do

We offer premium, niche, and evolving beauty brands comprehensive analysis and advice on market entry, active brand management, selective sales and customer service as well as the development and implementation of individual trade marketing and communication concepts.

We develop, implement, and execute results-driven distribution, sales & marketing strategies for the launch and roll-out across agreed territories. We manage that business in its entirety on behalf of the principal to become an integral and trusted part of your bussiness.

Strategic Consultancy

The Cosmetic Affiliate develops and implements strategies for your brand to meet the beauty market requirements for the agreed territories. We are offering expertise, advice and active implemention in the fields of Business Plan, Go to Market, Sell-In and Sell-Out.

Brand Management / Country Management

Benefit from the experiences and competence of our network in issues related to the cosmetic markets of the agreed territories.

You are looking for a business partner who acts for you as country manager in your relevant markets and becomes your “informal subsidiary“ but without the assosited legal & tax issues? We set up for you an integrated service package, including brand management & communication, sales- & key account management, training & customer service as well as partners for creative services implementing the various actions.

Wir bieten Ihnen ein Dienstleistungspaket aus Markenmanagement, Kommunikation, Vertrieb, Schulungen, Kundenservice und kreativen Dienstleistungen.

How We Operate

We operate in the cosmetics industry, serving a broad spectrum of clients, from start-ups to established brands.

Our distribution model differs from the traditional approach.

As your Country Manager, we take charge of your brand’s business development – from the creation and implementation of the sales strategy and marketing initiatives right through to customer service and customer management. We become a dedicated partner for your brand. This allows you to benefit from greater transparency, continuous coordination and control.

The services we offer are designed in a modular structure. Depending on your needs, you can utilise our full range of services or just individual modules.