The Cosmetic Affiliate

“Beauty brands need constant loving care to succeed! Due to long term experiences, we understand this and treat clients brands as if they were our own.“

For us quality is of paramount importance that’s why we understand ourselves as custodians for niche and emerging cosmetic brands in a saturated cosmetic market like Germany.

Beside qualitative analyses and comprehensive advises for a successful market entree, we offer an active brand management and selective distribution- and customer service as well as developing and realisation of brand individual trade marketing- and communication concepts.

Making a brand captivating for retailers and consumers in saturated markets is key. We can support to make this happen!

About TCA

Established 2014 in Munich by Sonja Niklas, TCA is a company, focused to successfully introduce and market International and National niche and emerging beauty brands. We acting to service you and your brand to achieve a feasible yet successful distribution setup in the German cosmetic market.

TCAs passion is to focus the individual development of each brand. With our “Shared-Cost-Concept”, a financially attractive distribution concept, we are able to bundle strategic and structural synergies and use thus budget saving to invest directly behind brand building. This is what makes us different.

Together with the brand and the targeted trade partner we compile and execute a result-oriented brand individual business plan. Though we work targeted defining the most suitable concept for both parties. This can be a complete strategy as well as individual solutions for specific areas.

Within such tailor-made & cooperative concepts we understand ourselves as a link for the successful & focused implementation of your brand, hence for long-term success.

TCAs Founder and MD, Sonja Niklas, has long-standing experiences in the National & International beauty industry, working for companies like Estée Lauder, Gucci Perfume, Jil Sander, and Davidoff. Over the past 14 years as General Manager, she successfully built the skin care brand AHAVA in Germany, Austria and Switzerland.


The Cosmetic Affiliate  develops and implements strategies for your brand to meet the German beauty market requirements. We are offering expertise, advice and active implemention in the fields of Business Plan, Go to Market, Sell-In and Sell-Out.


  • Market/competition analysis
  • Recommend appropriate distribution concepts
  • Marketing- & commercial strategy plan
  • 3-years P&L

  • Distribution plan (sales channel, on- & off-line, quality, selection & numbers of point of sales)
  • Marketing- und Communication Plan inclusive budget

  • Product- and sales presentation and sell in to trade
  • Trade Marketing
  • Key-Account Management

  • Comprehensive customer service & product training
  • Coordination, briefing, implementation & monitoring of sell-out and marketing activities
  • 360° communication, PR strategy; industry & press events, coop with publishers, influencer & B2B

Brandmanagment/Country Management

Your brand deserves it!

Benefit from the experiences and competence of our network in issues related to the German cosmetic market.

You are looking for a business partner who acts for you as country manager in the German market and become your “informal subsidiary“ but without the attendant legal & tax issues? We set up for you an integrated service package, including brand management & communication, sales- & key account management, training & customer service as well partners for creative services implementing the various projects. TCA cooperates with own as well as freelance partners.

You can, of course, also request our services selectively on your specific needs.

Brands & Partners